National Meeting 2012: South Lake Tahoe, California/Nevada

NASJA’s annual meeting was held March 5-9, 2012 in South Lake Tahoe on the Nevada/California border

Professional Development

We heard about some plans for the South Lake Tahoe area. Nevada Lt. Gov. Brian Krolicki briefed us on plans to submit a bid for the region to host the Winter Olympics in 2022. Mike Bradford, CEO of the Lakeside Inn and Casino, laid out ongoing efforts to reshape the South Lake Tahoe area in light of declining gambling revenues. Carl Hasty, the district manager of the Tahoe Transportation District, gave a separate presentation that focused on reworking Highway 50 as it goes through town, to divert most traffic to a perimeter road.

At the Wednesday breakfast meeting, Milena Regos, principal of Out & About Marketing, led us through a discussion of the value and practice of social media for journalists and businesses.

On Thursday morning, NASJA Midwest and NASJA West held meetings. Those meetings were followed by the NASJA general membership meeting.

Thursday afternoon featured a Marketplace Tradeshow, at which we could meet representatives from a number of resorts, hard-goods companies, and other players in the skiing/riding industry. These included Ski Vermont, Brian Head ski area, Liftopia, Ski Butlers, and Seirus gloves and outerwear.

At our annual awards dinner (Thursday), we honored the best in craft, for columns, feature writing, blogs, photography, and video.

Great food and drink

At the Taste of Tahoe South Welcome Dinner at the Edgewood Tahoe (Monday), we sampled some of the South Shore’s restaurants, including Latin Soul, Freshies, Red Hut Cafe, Capisce and Cakes by Grace. We also heard from a representative of the Sacramento International Airport, which recently completed a $1 billion makeover of one of its two terminals. Some meeting-goers finished up the meeting with a pub crawl.

On Tuesday night, we held dinner at the Beacon Bar and Grill, at Camp Richardson Historic Resort & Marina. Though the weather did not permit us to engage in the local tradition of cocktail snowshoe races, we enjoyed some great food and drink. After the dinner, some people attended a concert put on by the band 311.


(via Flickr; Photo credit: Bill Semion)

Wednesday night’s dinner was on the Tahoe Queen for a 90-minute trip on Lake Tahoe. Outstanding views of moonlight on the mountain ranges, reflecting off the lake, were a bonus! People wishing to extend the evening’s festivities went to a show at the Improve at Harvey’s.

On Thursday night, we held the award dinner at Harvey’s, one of the host hotels.

On-Mountain Skiing, Riding, and Learning

Naturally, we spent some time skiing and riding. On Tuesday, we went to Sierra-at-Tahoe, where we explored an innovative partnership between Burton, Lucas Films, and the resort, to introduce young children to snowboarding. On that day, we also held our NASTAR race, in which meeting participants skied and rode on a modified GS course. The highlight of the day, though, may have been the abundant new powder.

On Wednesday, we went to Kirkwood, where some of us enjoyed the steeps from the Cornice Lift–which the management kindly operated when conditions permitted, even though there was only one hour or so left in the day.

Our final full day of skiing and riding, Friday, found us at Heavenly Resort, where we had a bluebird day. We witnessed a rescue dog’s training exercise, and got to see “the beast” (the world’s largest snow groomer) up close.


2012 lake tahoe Edwards with Wayne Wong

NASJA Midwest member Pete Edwards and Wayne “Mt. Tahoe” Wong


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