2010-2011 May

NASJA Midwest, May edition

by John R. LaPlante, regional secretary

You can still get lift-served terrain if you’re willing to travel to one of roughly a dozen resorts still open for business, but for most of us, the 2010-2011 season is a memory.

Press membership up for next year

During the 2011-2012 season, we will have a net increase of two press members: We have two newcomers and one returning member (+3). On the other hand, one press member chose to not renew (1), giving us +2. This is a big change from this time last year, when we had a net loss of four (-4). Corporate members, are there writers, bloggers, photographers and videographers we should know about? If so, send an e-mail to the address at the bottom of this page.

Please update your directory listing

There’s a changing coming to our national directory. Press members, please reduce your directory listing to 300 characters. (Letters, punctuation marks, and spaces all count as categories.) The national board wants to shrink the size of the directory, as well as the size of the listings. Please log on to http://www.nasja.org to make the change. (Click on the button “update your information.”) Please edit your directory listing or Vicki (or I) will do it for you.

Corporate members do not need to change.

Got a photograph for your membership card?

This year press members have the option of including a photograph (head shot) on their membership cards. If you’d like to exercise this option, please send it to the address listed at the end of this newsletter. (Some of you have already done this, but this is a reminder to everyone else.) Please keep your photo to 150kb.


Here’s some news of recent celebrations concerning skiing and snowboarding:

The U.S. Ski and Snowboard Hall of Fame had a great event celebrating the heritage of our sport. According to Tom West, Skiing Heritage Week ended with a well-attended induction ceremony for the new induction class:

The banquet hall at Sun Valley was packed to capacity with over 580 people having paid a minimum of $200 each to attend.  Standing room only tickets were sold at $50!

Inducted into the Hall of Fame were: adaptive skier Muffy Davis, skiing builder Earl Holding, Olympian Bobby Cochran, skiing film star and equipment innovator Shane McConkey, big mountain and freeskiing promoter Glen Plake and world champion Daron Rahlves.

Norbert Fischer, one of our press members, attended the 50th anniversary of the foundation of the PSIA.

He says the event “was well attended.” He adds, “I personally had 55 years of teaching credentials therefore I’m well qualified and recognized.”

While the large turnout was a good thing, Fischer adds there was something missing: “The organization marketing division was not very imaginative. There where no commemorative merchandise available.” Puzzling, indeed.

What’s new for summer?

Even though the snow is gone, some of our corporate members are still serving customers every day.

Boyne has added a new golf course. According to Erin Ernst, public relations manager:

BOYNE has expanded its northern Michigan golf offerings adding Hidden River Golf & Casting Club of Brutus, Michigan through a new management deal.   Hidden River becomes the ninth course in BOYNE’s notable collection of championship golf courses, which also includes Arthur Hills’ designed Bay Harbor Golf Club and Robert Trent Jones’ The Heather, home of the 100th Michigan Amateur this June.

Stay and play packages are available at both Boyne Highlands and Boyne Mountain.

Annemarie Heidbuechel of Tourism Quebec says that bicycle wheels have replaced skis as the recreational “vehicle” of choice:

With a backdrop framed by Percé rock, salty sea breezes and mountains stretching as far as the eye can see, the Gaspésie region invites cyclists from the four corners of the globe to “rouler vers le pur plaisir,” in other words, to cycle for the pure pleasure of it. That’s the theme for the Grande Traversée de la Gaspésie (TDLG), a touring event that will see 125 participants ride over 650 km (400 mi.) on the Gaspé peninsula this September.

Modelled after the successful cross-country skiing version of the TDLG, this event will enable biking enthusiasts to discover one of Québec’s most magnificent regions. In fact, the Gaspésie’s beauty has earned it a spot among the 20 best trips in the world for 2011, as selected by Traveler magazine, an offshoot of the venerable National Geographic magazine.

Wild Mountain has plenty of activity going on in the summer, between a campground, water park, river cruises and other events. Owner Amy R. Frischmon says she’s been delving into social media:

I have been working on putting together what I am calling “webisodes” to feature a variety of our businesses, summer & winter.  I am really excited about them.  I am almost done with the summer webisodes and have a good share of the winter ones complete.  Here’s a link to the videos if you are interested in taking a look: http://www.youtube.com/user/afrischmon?feature=mhum#g/u

Have you used online videos to promote your business? If so, send me a note via e-mail, and I may publicize it here.

Got news?

Do you have news that you’d like to share with the world? Send it to regional secretary John LaPlante, at graysontrays@gmail.com


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